About Cera Care
Cera is Europe’s largest provider of digital-first home healthcare, we are redefining healthcare by moving more and more services out of hospitals and into people’s own homes.
Our technology and AI is used every single day across our community of 10,000 healthcare professionals to increase efficiency and improve patient outcomes - reducing hospitalisations by up to 70%.
We are working every single day to help people live longer, healthier, better lives in their own homes.
Introduction
This strategy is prepared by Cera Care Limited and sets out its approach and that of all of its subsidiaries (collectively, the “Group”) to managing the tax affairs of the Group. The strategy has been approved by the Board Committee, as established by the Board of Directors of Cera Care Limited.
The Group has grown rapidly in recent years with a number of acquisitions undertaken. This has presented challenges for the business around integrating and harmonising reporting and compliance; the Group continues to work to improve the consistency and speed of reporting.
This strategy complies with paragraph 16 of Schedule 19 of Finance Act 2016 and relates to the financial year ended 31 December 2024.
Primary Objectives
The primary objectives of our group tax strategy are as follows:
- To ensure that we always pay the right amount of tax at the right time
- To effectively administer all taxes and duties reducing the level of risk
- To arrange our affairs in a tax efficient manner but without avoiding tax
- To maintain a collaborative and transparent relationship with HMRC
Approach to Tax Risk
The approach of the Group to tax risk management and governance arrangements:
- The Group maintains compliance with all relevant statutory and legal obligations by identifying and mitigating tax risks through a structured governance framework.
- The group finance function consists of suitably qualified and experienced staff, including those with tax knowledge and expertise.
- The members of the group finance function carry out their roles and responsibilities in accordance with the Professional Rules and Practice Guidelines and the Professional Conduct in Relation to Taxation as required by the professional bodies they are members of.
- The Group uses professional advisors to assist with tax compliance and provide specialist external advice as required.
- The Group’s finance function works closely with the business to ensure that our internal controls and processes are robust and carries out annual tests to identify ineffective or inefficient controls and implements improvements as required which are reviewed and signed off by the Group’s Chief Financial Officer.
- The Group has a track record of acquiring businesses and acknowledges that with acquisitions comes risk. The Group seeks to mitigate these risks by undertaking detailed due diligence before acquiring companies.
- Regular reports will be provided to the Board Committee on any significant tax matters or developments affecting the Group.
- Ultimate responsibility for tax rests with the Group’s Chief Financial Officer.
Tax Planning
Attitude of the Group towards tax planning:
- Tax evasion in any form either by knowingly not declaring income or inaccurately declaring income or expenditure is unacceptable. This policy applies to all employees of the Group, in accordance with the UK rules on the corporate criminal offence for failing to prevent the facilitation of tax evasion.
- Any tax planning being considered is reviewed in the light of the Group’s obligations as a responsible UK taxpayer.
- Transactions whose sole purpose is to reduce tax are not undertaken unless such transactions are clearly envisaged by the tax legislation.
- Any non-routine tax arrangements will be reported to the Board Committee in compliance with this policy. Independent professional advice is sought where considered appropriate to ensure compliance with all relevant statutory and legal obligations.
Tax Risk
Level of risk of taxation the group is prepared to accept:
- The tax strategy protects shareholder value in terms of the overall tax burden and cash flows in a manner consistent with the Group’s obligations as a responsible UK tax payer.
Engaging with Tax Authorities
Approach of the Group towards its dealings with HMRC:
- The Group actively works in partnership with HMRC in order to ensure that it meets all its relevant statutory and legal obligations.
- We will disclose all relevant matters to HMRC in line with our policy and continually seek to make improvements to our systems and processes.
- Where necessary, we will seek HMRC’s formal or informal clearance on notified tax issues.
- The Group encourages and maintains a transparent and constructive working relationship with HMRC in relation to all current, future and retrospective tax matters.